I feel like people need to hear stories like that.
#THE SHADE ROOM IG SERIES#
I’m coming out with a Youtube series that’s strictly going to talk about people in the industry. I think what they wanted TSR to be… I’m not trying to get more gossipy, I added in TSR positive images. We love each other and I love Mona for giving me the opportunity and everyone over there. HB: What happened with VH1’s ‘The After Party?’Īngie: It was really good for the first episode, but I think it was really hard translating TSR into television within their program. I feel like when you see a newcomer in the game, what they need is support.
#THE SHADE ROOM IG HOW TO#
I stop my day to help them, because it’s not like, in this industry, you can take a class and learn how to make money. There are other blogs that are coming up who ask me for help all the time. *A quote in this story about competition within the industry was edited for clarity.* We didn’t receive much respect from other outlets at first, now we have support from many other blogs and they recognize our movement. We were the first to publish the majority of our content to Instagram when other blogs thought it was ludicrous. People were like this is a place where not only can you get the gossip, you can get it directly from the people.Īngie: *I had some run-ins when I first started.* However, I felt I created my own lane. Celebrities didn’t comment on blogs, but since it was on Instagram, it’s easy for them to get heated in the moment and type something on your page. It was to the point I reached out her enemy Shayla Stacks to get an interview and that caused them to come to the actual page. They were getting into some big argument and I was in her business. She was the reason I got 10,000 followers because I was blogging about her and her boyfriend at the time. HB: Who was the first celebrity to show you love?Īngie: I wasn’t even blogging about celebs you would see on TV.
We’re trying to bring the traffic to other platforms. If we can bring that to the website, we’ll be comparable to TMZ. Our Facebook page reach, every week, is about 65 million and engagement is about 14 million. The social media platforms bring in more traffic than the actual website. That’s when I recognized how big the brand was at the point. When we put up the Instagram again, within 3 months we had surpassed 500,000. I was like ‘OMG,’ we cannot start over, this is going to be terrible. HB: When did you know you had something big?Īngie: When we got our account deleted. I’m a person who is testing the waters trying to see beyond herself and grow into this business woman who I never thought I could be. I never saw myself being successful or having a business. I was in foster care for the majority of my life. I felt really blessed by that so I kept on. That day, I decided to open a Big Cartel store selling advertisements. That day I asked God to help me find a way to make money off of this is. I had used up my savings and was negative $400 in my account. After the first week of blogging, I had 10,000 followers.Īngie: Between March and July, I wasn’t making any type of money at all. The first day blogging, I got around 200 followers.
So I was just like let me start off of the social media pages. I didn’t know where to begin because I don’t know the industry like that. I knew I wanted to write and I decided in January of 2014, I would quit my job in accounting and pursue writing full-time. I went to LMU and graduated in 2012, thinking, ‘What am I going to do?’ I don’t want to be a lawyer, I don’t want to be an accountant, which is what I went to school for. I wrote poetry and I was into screenwriting.
HelloBeautiful: Break down how you started The Shade Room.Īngie: I was always a writer.
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